our JOURNAL

December 08, 2021

As the market becomes more competitive, most brands know that they must differentiate themselves, but they take the safe route when it comes to executing. Instead of being innovative, brands tend to copy the competition. Your brand must distinguish itself in the sea of sameness through a seamless harmony of messaging, branding, and product offerings. It can be intimidating to venture away from the norm on your own, but brands that are successful take on these risks wholeheartedly.......

September 13, 2021

Brands are not just logos, websites, business cards, fonts, images, advertisements, or customer service. You can think of a brand as a series of interactions with consumers and marketing practices that help distinguish your business, product, or service from those of your competitors. These include the visual design, marketing, communications and messaging which make up every experience that people have with your business.....

May 13, 2021

We are always asked, "What is a design audit and why do I even need one? Is it even necessary for me?".

We get it, the word "audit" isn't an exciting term but a design audit is something completely different, it saves companies from their visual style and communication getting lost which could see a downward spiral in the branding, positioning, and inevitably sales......