Art Direction
Tone of Voice
Brand Identity
Brand Roll-Out
Packaging
Out of Home Advertising
Social Media
Website Design
Illustration:
Sasha Butenko
Strategy:
HOAM Studio
Copy:
Adriana Rocks
Art Direction, Tone of Voice, Brand Identity, Brand Roll-Out, Packaging, Out of Home Advertising, Social Media & Website Design
Illustration:
Sasha Butenko
Strategy:
HOAM Studio
Copy:
Adriana Rocks
Wholy Greens is a forward-thinking food brand dedicated to transforming the way people perceive and enjoy vegetables. With a mission to shift mindsets from merely "having to eat veggies" to genuinely "loving to eat veggies," Wholy Greens emphasises sustainability, health, and community in every aspect of its operations. The brand seeks to reconnect individuals with nature by promoting hands-on experiences, from harvesting fresh produce to creating delicious, nutrient-rich meals that bring joy back to the dining table.
Our strategy centered on developing a vibrant and engaging brand identity that disrupts traditional notions of healthy eating. At the heart of this identity lies the Wholy Ring of Goodness, a symbolic logo representing wholeness, balance, and the brand's commitment to minimising waste through sustainable practices. Complementing this is the introduction of the playful Wholy Veggi family—a cast of illustrative characters designed to educate and inspire consumers, making every meal an adventurous and enjoyable experience. The use of bold colors, dynamic typography, and lively imagery further reinforces the brand's youthful and innovative spirit.
The new brand identity has successfully captured the attention of health-conscious consumers, distinguishing Wholy Greens from competitors as a youthful and forward-thinking brand. With vibrant colors, dynamic typography, and engaging visuals, Wholy Greens stands out in the market, offering not just products but a meaningful experience that encourages sustainable living and healthier habits. As a result, Wholy Greens has strengthened its market position and continues to inspire a community dedicated to both personal well-being and environmental sustainability.
